Building strength for today and freedom for tomorrow's adventures
MEET AIMEE
I’m a firm believer that life is for living in every way we can. From getting outdoors to those cosy nights in, the time with loved ones and the time we get to self-reflect, it all matters.
For me, wellbeing has never been about chasing perfection, obsessing over numbers or fitting into a particular mould. It’s about having the energy, confidence and resilience to make the most of the time we have in a way that feels authentic and genuine. Whether that’s navigating everyday life, exploring somewhere new, spending time with the people we love, or simply appreciating the small moments that often pass us by.
That belief has shaped both my personal life and the work I do.
When I was younger, my ambition was to pursue musical theatre. I loved performing, being on stage and the sense of connection that comes from sharing an experience with others.Following an accident during my college years, life moved in a different direction and I found myself stepping into a more traditional 9 - 5 route. Looking back however, many of the things I loved about performing never really left me – they simply found a different outlet through teaching, coaching and creating experiences that bring people together. My journey into the fitness and wellbeing industry began over 16 years ago during a period where I had lost touch with the things that brought me joy. Like many people, I found myself moving through life at full pace, without really stopping to check in with how things felt on the inside.
Rediscovering movement through dance and fitness became a turning point. What started as something personal became a career, a business and a community that has supported hundreds of people over the years. I’m incredibly proud of what has been built — not just for its longevity, but for the relationships and experiences that sit within it.
I help people build the health, confidence and resilience to live fuller, more meaningful lives through a client-based wellbeing business I have built and sustained over the past 16 years across in-person, online and hybrid delivery.
My work blends fitness, wellbeing and lifestyle coaching, supporting people not only to improve their physical health, but to develop a stronger, more positive relationship with themselves and the way they move through life.
What began as a passion for fitness and dance has evolved into a broader approach to movement, wellbeing and personal development. I’ve created trademarked programmes, delivered group classes and personal training and developed online coaching and educational content supporting clients through every stage of life.
My approach is grounded in the belief that true wellbeing goes beyond exercise and nutrition. It includes mindset, energy, emotional resilience and the ability to navigate life’s challenges with strength and self-awareness. When people feel stronger and more connected to themselves, they make better decisions, build sustainable habits and create more fulfilling lives.
A key part of my work is building genuine, long-term relationships. I take time to understand what people really need, not just what they initially say, allowing me to create tailored, realistic support that evolves with them. Many of my clients have worked with me for years — not out of dependency, but because of trust, consistent progress and shared commitment to growth.
Over the years, I’ve adapted from in-person coaching to online and virtual delivery, and now a blended approach combining both. I have also designed and delivered wellness retreats focused on movement, rest and personal wellbeing.
Together with my coaching work, I am a certified Breathwork Coach and Nutritionist, specialising in supporting women through key life transitions, including menopause.
Outside of work, you’ll usually find me outdoors. I love hiking, being in nature and travelling to places that offer space to slow down and reconnect. Travel has always been a huge part of my life. I am endlessly curious about the world, the people in it and the experiences that connect us. There is something powerful about stepping away from routine and seeing life from a different perspective.
Arctic Norway holds a particularly special place in my heart. The landscapes, culture and sense of stillness are unlike anywhere else I’ve experienced and seeing the Northern Lights remains one of the most unforgettable moments of my life.
I also love being at sea — there’s a unique sense of freedom in waking up somewhere different each day, with new adventures ahead and places to explore. That same feeling can be found high in the hills too, standing on a summit after a long hike, I’m reminded of how expansive the world really is.
Closer to home, life revolves around my husband Rob and our two dogs, who are part of every adventure. Whether we’re travelling at home or abroad, exploring new places or enjoying a slower pace of life together, those moments are just as meaningful as any professional milestones.
For me, experiences have always mattered more than possessions. The music I listen to, the places I explore, the people I meet and the memories I collect along the way are what shape my story.
Alongside my professional work, I’ve led community projects and charity events, raising more than £16,000 for organisations including the NHS, Cancer Research UK and local businesses and community hubs.
I also ran a voluntary monthly community group, You’ve Got a Friend, which supported 80–100 elderly and vulnerable members through social gatherings, lunches and entertainment over a five-year period, before coming to a natural close following post-COVID change in funding and community capacity.
This reflects my ongoing commitment to wellbeing beyond individual coaching and to creating spaces where people feel connected and supported.
If there is one thing I hope people take away from working with me, it’s that life doesn’t need to be put on hold until the perfect time arrives. Whether improving your health, taking on a new challenge, booking the trip, trying something different or simply giving yourself permission to do more of what makes you happy, the best time to begin is usually now.
This is about building a life that feels good to live — not just a routine to follow. If you want to feel stronger, more confident and more in control of your wellbeing, you’re in the right place.
QUALIFICATIONS
Group Fitness Instructor
ETM Instructor Level 2
Gym Instructor Level 2
Personal Trainer Level 3
Zumba Instructor
Certified Nutritional Therapist
SOMA Breathwork Coach
Certified Life Coach
GSG Women's Training Specialist
Menopause Coaching Specialist
Certified Yoga Instructor 200 hours
Certified Line Dancing Instructor Improvers Level